Madison Square Garden is a major client of an agency I work with. Our job is to bring a fresh new look to MSG.com utilizing some of the latest in social media to further engage the audience. The visual system was pre-determined by the creative director leaving my primary role to maintain and manage the strict guidelines and keep the quality assurance tight while offering up new ideas that could benefit the experience. I implemented some of my own design ideas which were approved and welcomed by the client helping the successful phase 1 launch.

Peafactory.com was originally for Sandra. She intended to use this as her personal portfolio however it was later adopted for myself as my personal portfolio with a later intent of using it for freelance photography. We decided to re-brand Peafactory.com to Pellstudio.com after we created our own personal domains. Peafactory’s logo is the thing I love most about, possibly cliché, it is a pea wearing a hard hat. The term Peafactory derives from a silly origin, my last name (P)ell as well as the fact Sandra and I are two creative peas in a pod, dorky, I know!.

StevePell.ca is a complete re-design of my old site, Pellphoto.com. After years of procrastination I decided it was time to focus on illustration and graphic design as well as photography. The style of this site is an attempt for me to convey my personality in a visual way using a style I am not commonly known for. In the past I have been partial to maximalism which for me was more artistic than it was design, as I learn and grow I am focusing on the basic elements of design and architecture over the veneer. More to come in subsequent versions.

SandyCanvas is technically the first iteration of this site. This site was created for my fiance Sandra Howard to facilitate a spot for her to post her photographic explorations in a similar fashion to me. Her site is built using Wordpress and a blank template. I designed and developed the blank template into a minimal, yet functional photo blog (still seems to be buggy in IE7). The design is built to focus on content, not the UI. We have a few planned phases for this site in the future as we understand the users needs and the Wordpress platform better.

PellPhoto.com is no more, it has turned into this site. PellPhoto was a place for me to post my photographic explorations. It used the PixelPost blog engine but was limited in SEO value plus I wanted to upgrade to Wordpress, it was time for it to evolve. I am bias towards maximalism in design and art, I really like lots of detail and rich imagery however that is not always the best approach. PellPhoto’s point was to showcase the photos, not the design so it was an attempt to keep the design really simple to focus on the content and practice minimalism.